Welcome to Matt Reeder Media
I'm a seasoned journalist with over 30 years of experience in the newspaper industry. I've covered a wide range of topics and worked for prominent publications, including a stint covering Premier League football. Now, I'm here to help you achieve your media and storytelling goals with the knowledge and insights I've gained over the years.
About Me.
A journalist from the age of 19 when I left home in Portsmouth to take up the role of trainee on the Northavon Gazette in Bristol, I have more than 30 years of experience working in the newspaper industry. Those early days at the Gazette formed the perfect platform for a career which also saw me working at The Derby Telegraph, The Swindon Advertiser, The Yorkshire Evening Post, The Yorkshire Post, and finally The Harrogate Advertiser and Scarborough News.
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Constantly looking to develop my skills, my different reporting roles over the years have seen me cover a wide range of subjects from crime to court, health to business, and education to sport. Making the switch to football reporting in 1998, I followed the fortunes of Swindon Town in the old Division One for two seasons before securing a dream move to the Premier League covering Leeds United for The Yorkshire Evening Post. Home, away and across Europe, my time covering Leeds United also coincided with the 2002 World Cup in Japan where I was sent to report back on our bid for glory with the golden generation… which was sadly brought to an abrupt halt by a Ronaldinho-inspired Brazil.
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A move to The Yorkshire Post as Chief Football Writer after the World Cup saw me witness first hand the financial collapse of Leeds United, while also reporting on the troubles at Bradford City, Huddersfield Town, York City, and the successes of Sheffield United under Neil Warnock. Taking on the position of Sports Editor of The Yorkshire Post in 2004, I remained in position for more than a decade, a period which also included me taking on responsibility for The Yorkshire Evening Post in 2012.
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The growing need for a more digital approach to the newsroom saw me recruited to head up the new-look The Yorkshire Post website and manage the Yorkshire-wide digital operation across our associated weekly and daily titles. It was a role which laid the foundations for the modern-day digital operation which is now in place at The Yorkshire Post and across the county. Digital remained a key part of my focus when I moved to The Harrogate Advertiser for the chance to run my own newspaper title and its associated website. A role which I thoroughly enjoyed.
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Now I want to make good use of my experience within the industry by helping you to hit your targets, to reach your goals or even if it is just to make sure your story is heard by those who need to hear it.
Career History
2022-2023
National World Head of Audience, North Yorkshire (Aug 2022 - Sep 2023)
2021-2022
Harrogate Advertiser Series Senior Editor (Feb 2021 - Aug 2022)
2018-2021
Harrogate Advertiser Series Deputy Editor (May 2018 - Feb 2021)
Head of Digital Yorkshire Weeklies (May 2018 - Feb 2021)
2015-2018
The Yorkshire Post/Yorkshire Evening Post Head of Digital (Yorkshire) (April 2015 - May 2018)
2012-2015
The Yorkshire Post/Yorkshire Evening Post Group Sports Editor (Aug 2012 - April 2015)
2002-2012
The Yorkshire Post Sports Editor (July 2004 - Aug 2012)
Chief Football Writer (Sept 2002 - July 2004)
2001-2002
Yorkshire Evening Post Chief Football Writer/Sub (May 2001 - Sept 2002)
1997-2001
Swindon Evening Advertiser Sports Editor/Chief Football Writer (Oct 1999 - May 2001)
Deputy Sports Editor/Chief Football Writer (Aug 1999 - Oct 1999)
Chief Football Writer and Sub (May 1998 - Aug 1999)
Health Correspondent/Chief Reporter (Aug 1997 - May 1998)
1996-1997
Derby Evening Telegraph Business Writer (June 1996 - Aug 1997)
Senior reporter (March 1996 - June 1996)
1993-1996
Northavon Gazette, Bristol District News Editor (May 1995 - Jan 1996)
Trainee reporter (Oct 1993 - May 1995)
Career Highlights
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Winner of UK Press Gazette Sports Journalist of the Year three times.
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Winner of BT Regional Sports Writer twice.
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In 1995 I took part in, and reported on, a relief aid convoy to Chernobyl... with Norman Wisdom.
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From 1998 to 2001 I covered Swindon Town FC in English Divisions 1 and 2.
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In 2000 I spent a month working on an American newspaper in New Jersey helping to cover American Football, Ice Hockey and Basketball at college and national level.
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From 2001 to 2004 I covered Leeds United FC in the English Premiership and UEFA Cup, while also reporting on Yorkshire football clubs across all four divisions.
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In 2002 I attended the Japan World Cup for The Yorkshire Post and Evening Post.
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More than 30 years of experience in newspapers and associated digital operations, working across all forms and sections of the product, from writing to subbing, editing to managing and webbing to social media/SEO.
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Fully qualified NCE/NCTJ journalist.
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